Jumat, 19 November 2010

Eugenic Design

Eugenic Design
Author: Christina Cogdell
Edition: Reprint
Binding: Paperback
ISBN: 0812221222

In 1939, Vogue magazine invited commercial designer Raymond Loewy and eight of his contemporaries-including Walter Dorwin Teague, Egmont Arens, and Henry Dreyfuss-to design a dress for the "Woman of the Future" as part of its special issue promoting the New York World's Fair and its theme, "The World of Tomorrow. Download Eugenic Design: Streamlining America in the 1930s from rapidshare, mediafire, 4shared. While focusing primarily on her clothing and accessories, many commented as well on the future woman's physique, predicting that her body and mind would be perfected through the implementation of eugenics. Industrial designers' fascination with eugenics-especially that of Norman Bel Geddes-began during the previous decade, and its principles permeated their theories of the modern design style known as "streamlining."
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